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YouTube Improving Music Copyright Content ID System

posted on 20/03/2014

YouTube has openly addressed the issues surrounding its hugely floored copyright content ID system to reassure content creators that measures are being made to ensure fewer errors are made.

When their new content ID matching system was brought in late last year, thousands of videos and clips were disappearing from the platform due to copyright content claims by third parties over content, in particular music, being used in videos and matched as owned by someone else. This spawned several major problems:

1. Users were being told their content featured copyright content and it was flagged or removed entirely

2. Content creators could no longer earn AdRevenue from their content due to the claim against their video, so even if still live, the user made no money from it

3. False claims came into place whereby copyright claims were being made by organisations and rights holders who had no actual claim to the music

4. The dispute process to resolve the issue/claim was pointless and took longer than ever so even if users had correctly licensed music from a reputable source, it could take weeks to have the flag/strike against them, removed

As a royalty free music library, specialises in licensing copyright free music for YouTube content, and any claim that was made against our client’s music use was immediately quashed.

YouTube has now sent a letter to its members addressing the issues and concerns relating to its copyright content ID system, stating it’s aware of the failings and plans to offer a much improved service. One area of focus would be to insure copyright claimants claim correctly, and not on content they do not actually own:

“We’ve been working with them to help them clarify who owns what, for example in game soundtracks, so we can disable any outdated Content ID references. We are also requiring certain rights-holders to perform in-depth audits of their references before they can make any new claims.”

Which makes sense to deter claims on content by claimants who don’t actually have a right to claim against it, while penalising the content creator in the process for something they may not be at fault for.

This of course doesn’t change the rules of using music for YouTube. Users will still need to acquire copyright free, or royalty free music for their projects to ensure no claims are made against them.

Overall, this is YouTube acknowledging the recent farce relating to their copyright content ID system and addressing key issues for their content providers, and hopefully offering a much more transparent and reliable service, rather than penalising everyone first and leaving them to sort out the mess. You can view the full letter YouTube sent out, here.

If you have licensed music from our library and had a claim made against your content on YouTube, contact us immediately and we will pursue this for you.

Further reading on this subject can be seen at:

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