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What Is Projection Mapping and Augmented Reality

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posted on 02/04/2015

Projection mapping, also known as video mapping and spatial augmented reality, is a creative technique using light projection technology to turn objects, often irregularly shaped, into a display surface for video projection. Our client Lightscape provides projection mapping for marketing and promotional purposes:

Objects may be complex industrial landscapes, such as buildings as seen above. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.

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