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The Official Blog from Beatsuite.com | 'Music+in+advertising'

Ad Music Spotlight - Nationwide No Shareholders UK Ad

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posted on 24/01/2014

This week we've highlighted the Nationwide TV Advert (above) for its use of music. It's great to see perfect music choice to accompany the visuals and mood of the message being communicated to viewers.

Choosing the right music for your project is incredibly important whether you're producing a large scale TV commercial, or an online corporate communications video.

As part of our free audio consultancy service, we've had a large number of requests from clients to find similar music to the soundtrack used in the Nationwide TV spot. We agree, it's an excellent piece and has wide appeal across media projects.

So we've created a custom playlist featuring a variety of sincere, trustworthy music tracks that have a warm, comforting feel. Click here to sample our selections.

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Tags:nationwide advertising tv advert commercial popular music music in advertising

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Music in Advertising - BMW 1 Series Ad

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posted on 30/04/2015


One of the most Shazamed UK ads this week is for the BMW 1 Series featuring a beautiful piece of music: "For" by Nils Frahm. The ad diverts from the usual car commercial theme, promoting power, performance and luxury and instead offers 30 seconds of visuals to invoke emotions and experiences.

The choice of music is incredibly powerful alongside the visuals and message. The piece is comforting, relaxing and tranquil and sits well in the background without being obtrusive, yet still creates an important atmosphere.

Our Ambient Earth collection provides a range of music tracks with a tranquil, sparse and emotional background music sound evoking thoughts and feelings similar to what is presented in the ad above. Sample some of our favourite tracks from this collection below:



We also have a range of other categories offering similar themes and sounds:
Inspirational | Time and Motion | Intelligent Electronica | Magical Moments | Meditation

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Music in Advertising - Co-op Causes

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posted on 19/01/2017

Have you seen the newly released ad for 'Co-op Causes' which highlights the good causes Co-op is investing in? The ad above is about Co-op members helping residents gain better access to volunteering, food growing, composting and outdoor learning facilities within Springburn, Glasgow.

We've chosen to highlight this ad for it's beautiful, comforting music that has a feeling of yesteryear, reassurance and an uplifting theme. We've shortlisted selections from our library that have a similar sound and feel:



You can download samples of these music tracks in their respective categories Acoustic - Happy and Acoustic Reflective.

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Music in Advertising - Douwe Egberts - No Ordinary Coffee

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posted on 15/02/2016

Spring is on the way (we hope...) and Douwe Egberts have released their 'No Ordinary Coffee' ad with a focus on their popular glass jar and its many after-coffee uses.

The music used in the ad has become incredibly popular with many fans taking to YouTube to ask what the background track is. While the music was created specifically for the ad itself, we've got our own collection of bright, cheerful and folksy music that hit the bill. Sample some of our favourites below:

You can browse all of our Nu-Folk and Happy Folksy music in our Sunshine and Smiles collection. Have a specific requirement? Get in touch and we'll find you the perfect track.

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Music In Advertising - Homebase Life Improvement

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posted on 10/03/2016

Our latest favourite TV ad music is the Homebase - Life Improvement ad. We love the upbeat, positive and inspiring piano music used in the Tv spot and here's our favourite tracks that have a similar vibe:

Browse more piano based music tracks here.

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Music in Advertising - HSBC Housewarming Ad

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posted on 03/09/2015

We love the music used in the recent HSBC 'Housewarming' ad. The ad demonstrates how we all need support from those around us and ties in with their Advance Bank account. The ad features a couple moving home with help from friends and family, and uses the song Slo Mo Tiger Glo by Suffolk singer/songwriter Fiona Bevan.

Our Sunshine and Smiles collection conveys the same warm, cheerful and feel good sound seen in the ad above. Check out some of our favourites below or jump straight into the category.

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Music in Advertising - Lloyds Anniversary Ad

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posted on 15/09/2015

The most popular UK TV ad over the last week is the 250 Year Anniversary ad for Lloyds Bank according to the latest Shazam data which features the song Wings Acoustic by Birdy.

The song has a beautiful, delicate and inspiring theme with a feeling of reassurance, hope and optimism. We've put together our top 10 beautiful, piano based music tracks with a similar sound and feel to the song used in the Lloyds anniversary ad:

You can license any of these tracks and listen to more in our royalty free piano music collection.

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Music In Advertising - L’Oréal Paris False Lash Sculpt

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posted on 04/04/2016

The music used in the new L’Oréal Paris False Lash Sculpt TV ad caught our ear and we love the retro electro soundtrack used. Sample our favourite similar tracks inspired and influenced by early pioneering tech pop bands and music from the 1980's including Giorgio Moroder, Depeche Mode, Ultravox and Jean Michel Jarre below:

Retro Electro fuses synth pop, nouveau disco, new wave and electronic sounds to create a nostalgic and interesting collection of electro goodness. Browse more from this collection here.

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Music in Advertising - We Are Tombola

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posted on 07/02/2017

The new ad for Tombola caught our attention this week. To launch its new 'arcade app' the ad features a bright, cheerful and feel good nu-folk track to brighten anyone's mood! We've recently added a great new selection of our own feel good, nu-folk acoustic music in our aptly named 'Sunshine and Smiles' collection. Sample some below, or jump straight to the category here.

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Wimbledon 2017 - Epic and Cinematic Promo

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posted on 23/06/2017

The promo for this year's Wimbledon tournament definitely gets the blood flowing! The epic and cinematic score used in this promo for the UK Tennis Tournament evokes the emotions and memories of past tournmanets, titanic matches between players at the peak of their game and the rise of future stars.



We have our own collection of epic, cinematic and reflective music available to license royalty free, for your projects that offer the same powerful and emotional themes. Check out some of our favourites below, or view the whole category HERE.



Want to hear more like this? Jump to our CINEMATIC AND REFLECTIVE collection!

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